The Challenges

This client was a startup and had very little to no information about their target audience

They didn’t have their ideal customer avatars built and blank on their message and creatives

No website and completely relied on our agency for taking them off

The Strategy

We began with building 4 variations for their landing page, using different messaging and creatives

We built a complete Facebook ads funnel and for TOF, we decided to test out 16 different audiences.

Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend

Initial strategy session and discovery

Ideal customer avatar planning and creation

Brand messaging strategy

Landing page creation and optimization

Built a full-Facebook funnel

Targeted 16 different cold audiences at the top of the funnel

Used retargeting with intriguing offers at the middle of the funnel

Used re-engagement campaigns to increase the lifetime value of their customers

Sent out exclusive offers for those still on the fence about buying

Used our battle-tested scaling method to maximize ROAS at the TOF

The Results

It is always exciting to work with a client who is open to new ideas and has the time and budget to run multiple tests. Working from scratch, it’s great to have a client respect the need for testing and setup

This startup began its rapid-fire testing period to find its ideal audience, message, and creativity. After this test period (between 2 – 4 weeks), we began to use the winning assets and optimize them. Depending on the account, we may horizontally or vertically scale

By the end of the third month, we were achieving an average of 2x ROAS. At the end of their sixth month, we’re achieving an average of 5.28x ROAS.

The Challenges

The client had a booming business for 15+ years.

They were using traditional marketing methods and had robust referral systems in place.

But in the last 6 months, before joining us, they had experienced a sudden drop in leads, customers, and overall business.

They still had a good name in the industry but they did not have a strong digital presence.

The website looked dated.

There was no lead generation funnel in place on the site.

They had very little to no content on the website.

The site structure wasn’t SEO friendly at all.

Their daily traffic was below 50

They had been burnt by a so-called digital marketing consultant who did not do anything except for getting his paycheque.

Getting them to invest in Facebook advertising was also a huge challenge

Our Strategy

From the initial audit insights, we realized that the digital presence and brand awareness will be the starting points for this client.

We started by helping the client create tons of video content for social media

Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns

The plan was to pair that with the Lead gen campaign at a later point We wanted to give the client some quick wins so he feels more confident working with us

Successfully helped the client to come up with 4 different Lead Magnets

With our help, the client created a whole Lead-flow and the funnel

Using their BIG offline name, we started running the Leadgen campaigns in the third week

We started off the Leadgen Campaigns with the Rapid Fire Testing Method

The Results

Within the next 3 weeks, we had garnered 349 new leads,

7 new paid deals

5 Winning ad creative assets and a winning audience formula

The CPL was less than $4

CPA was below $200

The client had 340+ leads in the funnel

All this happened within the first 8 weeks.

The Golden Ads Strategy produced huge engagement and retargeting audience on the side

The Challenges

The client had been burned by another agency

The previous agency spent $10K on Facebook ads without real results

We did not have any landing pages or offers to work with

The pixel data was all messed up as the agency was using its pixel instead of the client’s pixel

We had 45 days to prove ourselves – the client was cautious after having burned in the past

Our Strategy

Complete pixel installation – we couldn’t afford to lose data

We worked with the client to come up with a Freemium Model

We identified 2 products to test for the freemium model

Created 4 different landing pages for the Freemium strategy

Email marketing strategy for follow up

Retargeting funnel strategy

The audience strategy was based on competitors, interests, job titles, and Lookalikes.

The Results

The results skyrocketed in the very first month

Free plus shipping cost per result was as low as $5.40

ROAS even for freemium products was positive because of the shipping charges

900+ purchases recorded after the first month

The cost per purchase for core products was below $8

ROAS for core products jumped to 10.64% just from Facebook ads

Email marketing conversion from a free product to a core product was 37%

AOV was increased using bundle offers